portfolio
Philadelphia Academies, Inc. Website
Philadelphia Academies, Inc. expands career opportunities for students through programs that prepare them for employment and post-secondary education. The 30 + page website re-design is a hub connecting students, teachers, and partners while also promoting the organization. Responsibilities included project management, consulting, development of concept layout to execution, testing and creation of all accompanying graphics.Visit Website
http://www.academiesinc.org/ (Link opens in a new window)
Concept Muscle & Fitness Logo, Covers and Articles
These are concepts for the re-design of the Muscle & Fitness logo, covers and articles for the popular workout magazine. The challenge was to take an already established brand and re-conceive its logo and design approach while giving it a fresh look. The result is an up-to-date logo with an athletic quality and thoughful design with improved sensibility fitting for its audience.
Russell's Food Center Website
Russell's Food Center is a family run supermarket which offers delicious catering service with a Cajun twist. Since the web is a new prospect for Russell's, the goal was to create a simple and appropriate web presence promoting the food center. Responsibilities included project management, development of concept layout to execution, testing and re-touching of all provided graphics.Visit Website
http://www.russellsfoodcenter.com/ (Link opens in a new window)
Concept Radiohead Album Booklet
Radiohead's digital release of In Rainbows made the creation of this booklet inspiring since no booklet existed. The challenge of the album booklet was to capture a sense of flexibility coupled with random emotions one engages in while listening to this album. The result is a tongue-in-cheek branding of the band's name literally in rainbows to match the bands elusive music and the beams of light inside the booklet travel from one page to another, are continual and never ending but always connected.
Have a Nice Life, The Musical Website
New York's premiere New World Stages theater venue hosted the off-broadway musical Have a Nice Life which is about various relationship hardships. With an already established logo and poster, the website was conceived to relflect the print collateral which offered information on the creative team, the actors, audio sample, and ticketing information. Responsibilities included development of concept layout and execution.The website was active during the show's three month run in the summer/fall of 2006.
TANK: Concept Company, Logo and Brochure
TANK is a concept clothing company created for women by women with an urban flare. TANK produces clothing that is comfortable and empowering for its free-spirited and independent clientele. The challenge was to create the company logo and a mailable brochure. The result is a logo that takes on traditional masculine traits and makes them feminine with a bold, energetic and youthful feel. The brochure is 7-inch (W) X 5-inch (H) and displays information on the company and select clothing articles. The brochure also comes with a pre-printed indicia compliant with U.S. Postal Service's regulations and is ready to be mailed.
Gophers Ink. Website
Gophers Ink. was a portfolio for the young artist Natalie J. Willemsen whose artwork is playful with a dark and twisted sense of humor. Responsibilities included development of portoflio's identity and concept layout to execution including secret easter egg content surprises throughout the three page site.My design was active during Natalie's interest in painting and drawing in 2006. Her current porfolio reflects her interest in sculpture and installation art.
Play Poster for Neil Labute's The of Things
The Shape of Things looks at an aspect of dark and corrosive male-female relationships. Although the play has some unhappy endings, it makes a statement that people are pliable and can adapt to anything under the right influence and conditions. The challenge was to create a poster that demands attention while relating to the plays theme. The result is a 14-inch (W) X 35-inch (H) sharp colorful poster featuring vector-shaped art embodying the four characters.
Home Sweet Home Poster
The challenge of this poster was to take an image and enhance its message through typography. While looking at Robert Mapplethorpe's Brian Ridley & Lyle Heeter, 1979 I'd draw a blank and the quote "A picture is worth a thousand words" would cycle through my mind. I couln't look beyond the obvious theme of topical dominance and leather fetish. It came to surface that if these men stripped their leather regalia, this would be their home. This is the message I saw and the result is a 14-inch (W) X 35-inch (H) poster in a cross-stich font oddly also titled Home Sweet Home.
"Crash"
This is a study in typography. I stumbled upon my roommate watching the movie Crash and was dissapointed by movie's title design so the challenge was to recreate the design and capture its essence through typography. The end result is three variations; a logo like graphic, a magazine spead opening page and the single the letter of all symbolizing the negative connotations of a "crash".
Art Exhibition Invitation Cards
These are concept inivitation cards for the art exhibition Puertas, Ventanas Y the Malaya Lola Project. The challenge was to create two variations; the first was in four color and the second was in two colors. The result is two postcards with pre-printed indicia compliant with Spain's Postal Service's regulations that are ready to be mailed.